--- title: Launch Marketing Blog | Natalie K. MacVarish (2) description: Natalie is the Founder of Launch Marketing providing fractional CMO services to companies in industrial & manufacturing industries. (2) --- [Skip to content](https://www.launch-marketing.co/blog/author/natalie-k-macvarish/page/2#main-content) [![launch-cropped](https://www.launch-marketing.co/hs-fs/hubfs/launch-cropped.png?width=1365&height=795&name=launch-cropped.png)](https://www.launch-marketing.co/en-us/) - [Services](https://www.launch-marketing.co/services) - [Blog](https://www.launch-marketing.co/blog) - [Resources](https://www.launch-marketing.co/resources) Open main navigation Close main navigation - [Services](https://www.launch-marketing.co/services) - [Blog](https://www.launch-marketing.co/blog) - [Resources](https://www.launch-marketing.co/resources) - [Contact us](https://www.launch-marketing.co/contact-us) [Contact us](https://www.launch-marketing.co/contact-us) # Launch Blog Empowering Your Success with Expert Marketing Insights for the B2B Manufacturing Industry: [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/9.png)](https://www.launch-marketing.co/blog/b2b-manufacturers-abm-2025) [Account Based Marketing (ABM)](https://www.launch-marketing.co/blog/tag/account-based-marketing-abm) ## [Why B2B Manufacturers Are Embracing Account-Based Marketing (ABM) in 2025](https://www.launch-marketing.co/blog/b2b-manufacturers-abm-2025) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Apr 21, 2025 10:15:00 AM In today's fast-paced, digital world, traditional marketing methods are becoming less effective, and... [Read more](https://www.launch-marketing.co/blog/b2b-manufacturers-abm-2025) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/8.png)](https://www.launch-marketing.co/blog/seo-essential-manufacturing-companies-growth) [Manufacturing Industry](https://www.launch-marketing.co/blog/tag/manufacturing-industry), [SEO](https://www.launch-marketing.co/blog/tag/seo) ## [Why Manufacturing Companies Should Prioritize SEO in Their Marketing Strategy](https://www.launch-marketing.co/blog/seo-essential-manufacturing-companies-growth) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Apr 14, 2025 9:15:00 AM Did you know that nearly 75% of all clicks go to the top three search results on Google? For manufac... [Read more](https://www.launch-marketing.co/blog/seo-essential-manufacturing-companies-growth) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/11.png)](https://www.launch-marketing.co/blog/how-fractional-cmos-and-marketing-agencies-work-together-to-drive-business-growth-1) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo) ## [How Fractional CMOs and Marketing Agencies Work Together to Drive Business Growth](https://www.launch-marketing.co/blog/how-fractional-cmos-and-marketing-agencies-work-together-to-drive-business-growth-1) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Apr 7, 2025 9:45:00 AM For many B2B manufacturing and mid-sized companies, marketing can feel like a never-ending balancing... [Read more](https://www.launch-marketing.co/blog/how-fractional-cmos-and-marketing-agencies-work-together-to-drive-business-growth-1) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/7.png)](https://www.launch-marketing.co/blog/why-a-modern-digital-marketing-strategy-is-essential-for-manufacturing-companies) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo), [Manufacturing Industry](https://www.launch-marketing.co/blog/tag/manufacturing-industry) ## [Why a Modern Digital Marketing Strategy Is Essential for Manufacturing Companies](https://www.launch-marketing.co/blog/why-a-modern-digital-marketing-strategy-is-essential-for-manufacturing-companies) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Mar 31, 2025 10:00:00 AM The manufacturing industry is evolving faster than ever. New technologies, shifting customer expecta... [Read more](https://www.launch-marketing.co/blog/why-a-modern-digital-marketing-strategy-is-essential-for-manufacturing-companies) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/20.png)](https://www.launch-marketing.co/blog/the-power-of-marketing-and-sales-alignment-in-b2b-manufacturing) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo), [Alignment](https://www.launch-marketing.co/blog/tag/alignment) ## [The Power of Marketing and Sales Alignment in B2B Manufacturing](https://www.launch-marketing.co/blog/the-power-of-marketing-and-sales-alignment-in-b2b-manufacturing) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Mar 25, 2025 10:00:00 AM In B2B manufacturing, the disconnect between marketing and sales is more than just an internal chall... [Read more](https://www.launch-marketing.co/blog/the-power-of-marketing-and-sales-alignment-in-b2b-manufacturing) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/6.png)](https://www.launch-marketing.co/blog/the-power-of-social-media-why-manufacturing-companies-must-embrace-a-modern-strategy) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo) ## [The Power of Social Media: Why Manufacturing Companies Must Embrace a Modern Strategy](https://www.launch-marketing.co/blog/the-power-of-social-media-why-manufacturing-companies-must-embrace-a-modern-strategy) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Mar 18, 2025 11:53:24 AM For years, manufacturing companies have treated social media as an afterthought—if they used it at a... [Read more](https://www.launch-marketing.co/blog/the-power-of-social-media-why-manufacturing-companies-must-embrace-a-modern-strategy) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/5.png)](https://www.launch-marketing.co/blog/from-chaos-to-clarity-how-a-fractional-cmo-builds-a-winning-marketing-strategy) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo), [Revenue](https://www.launch-marketing.co/blog/tag/revenue) ## [From Chaos to Clarity: How a Fractional CMO Builds a Winning Marketing Strategy](https://www.launch-marketing.co/blog/from-chaos-to-clarity-how-a-fractional-cmo-builds-a-winning-marketing-strategy) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Mar 1, 2025 10:54:52 AM A Fractional CMO does far more than just patch up marketing inefficiencies—they take a holistic appr... [Read more](https://www.launch-marketing.co/blog/from-chaos-to-clarity-how-a-fractional-cmo-builds-a-winning-marketing-strategy) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/3.png)](https://www.launch-marketing.co/blog/the-top-marketing-mistakes-manufacturing-companies-make-and-how-to-avoid-them) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo) ## [The Top Marketing Mistakes Manufacturing Companies Make (And How to Avoid Them)](https://www.launch-marketing.co/blog/the-top-marketing-mistakes-manufacturing-companies-make-and-how-to-avoid-them) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Feb 19, 2025 10:00:00 AM Marketing in the manufacturing industry is often overlooked or treated as a secondary function. Many... [Read more](https://www.launch-marketing.co/blog/the-top-marketing-mistakes-manufacturing-companies-make-and-how-to-avoid-them) [![modern digital marketing manufacturing fractional cmo](https://www.launch-marketing.co/hubfs/2.png)](https://www.launch-marketing.co/blog/the-importance-of-tracking-marketing-kpis-for-manufacturing-businesses) [Manufacturing Industry](https://www.launch-marketing.co/blog/tag/manufacturing-industry), [Marketing KPIs](https://www.launch-marketing.co/blog/tag/marketing-kpis) ## [The Importance of Tracking Marketing KPIs for Manufacturing Businesses](https://www.launch-marketing.co/blog/the-importance-of-tracking-marketing-kpis-for-manufacturing-businesses) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Feb 12, 2025 8:21:26 AM Why Tracking Marketing KPIs is Essential for Manufacturing Companies In today’s competitive industri... [Read more](https://www.launch-marketing.co/blog/the-importance-of-tracking-marketing-kpis-for-manufacturing-businesses) [![fractional CMO growth marketing strategy manufacturing industry](https://www.launch-marketing.co/hubfs/marketing-strategy-growth-goals-manufacturing-fractional-cmo.jpg)](https://www.launch-marketing.co/blog/how-fractional-cmos-can-drive-growth-for-manufacturing-companies) [Fractional CMO](https://www.launch-marketing.co/blog/tag/fractional-cmo), [Manufacturing Industry](https://www.launch-marketing.co/blog/tag/manufacturing-industry) ## [How Fractional CMOs Can Drive Growth for Manufacturing Companies](https://www.launch-marketing.co/blog/how-fractional-cmos-can-drive-growth-for-manufacturing-companies) ![Picture of Natalie K. MacVarish](https://www.launch-marketing.co/hs-fs/hubfs/Crazy%20about%20packaging_092823-1845_pp.jpg?width=50&name=Crazy%20about%20packaging_092823-1845_pp.jpg) [Natalie K. MacVarish](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) Feb 5, 2025 8:43:55 AM Unlock Strategic Marketing Leadership Without the Full-Time Commitment In today’s competitive manufa... [Read more](https://www.launch-marketing.co/blog/how-fractional-cmos-can-drive-growth-for-manufacturing-companies) [First](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) [Prev](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) [1](https://www.launch-marketing.co/blog/author/natalie-k-macvarish) [2](https://www.launch-marketing.co/blog/author/natalie-k-macvarish/page/2) [3](https://www.launch-marketing.co/blog/author/natalie-k-macvarish/page/3) [Next](https://www.launch-marketing.co/blog/author/natalie-k-macvarish/page/3) [Last](https://www.launch-marketing.co/blog/author/natalie-k-macvarish/page/3) ## Explore if a Fractional CMO is right for your business: Gain access to seasoned marketing professionals who provide strategic direction tailored to the unique needs of mid-sized manufacturing companies without the cost of a full-time executive. 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